Parlophone Logos
Until the early 1960s, EMI (Australia) tended to lag behind EMI UK insofar as adopting new logo styles. This gradually changed from 1964, with logo adoption aligning much closer to EMI UK adoption. Of course, this lag was not apparent when local sleeves were printed from negatives taken from EMI UK sleeves, as the EMI UK logo was generally left intact. The lag is most apparent on EP and LP sleeves designed in Australia.
The first style to appear on locally-designed Beatles EP and LP sleeves was introduced in 1959. It consisted of a circular Parlophone logo with either "PARLOPHONE LONG PLAYING 33⅓ R.P.M. RECORD" or "45 R.P.M. EXTENDED PLAY RECORD" included within a rectangular box.
While being relatively short-lived on Beatles LPs, its use would linger on new Beatles EP releases until February 1965.
While being relatively short-lived on Beatles LPs, its use would linger on new Beatles EP releases until February 1965.
In July 1964, EMI (Australia) fell in line with EMI UK and adopted the new Parlophone/EMI World logo. This logo included the text:
TRADE MARK OF
THE PARLOPHONE CO. LTD.
ONE OF THE E M I GROUP OF COMPANIES
Around July 1965, a modification was made whereby the last line was replaced with:
REGISTERED USER
E.M.I. (AUSTRALIA) LIMITED
All lines were newly typeset.
The height of the logo was increased slightly to accommodate the extra text.
TRADE MARK OF
THE PARLOPHONE CO. LTD.
ONE OF THE E M I GROUP OF COMPANIES
Around July 1965, a modification was made whereby the last line was replaced with:
REGISTERED USER
E.M.I. (AUSTRALIA) LIMITED
All lines were newly typeset.
The height of the logo was increased slightly to accommodate the extra text.
A "stacked" EMI/Parlophone logo was introduced in mid-1968, with the EMI World logo moved to the rear of the EP/LP sleeve as design allowed.
Around 1978, the stacked logo was separated into two distinct logos, with both relegated to the bottom of the rear cover.
The black background and border were dropped from the Parlophone logo in 1988.
Around 1978, the stacked logo was separated into two distinct logos, with both relegated to the bottom of the rear cover.
The black background and border were dropped from the Parlophone logo in 1988.
