Promotion
Below are photos taken of the contents of the Reader's Digest mail out. Not included are photos of the two return envelopes (one with YES printed on the outside and one with NO printed on the outside depending on whether the subscriber wanted the box set when entering the giveaway).
At centre right is a recording taken from the included Reader's Digest flexi-disc.
Who got the free gift???
At centre right is a recording taken from the included Reader's Digest flexi-disc.
Who got the free gift???
Envelope front and back
Brochure outside and inside - click to enlarge
Inside of FREE GIFT envelope - click to enlarge
Label of the "Free Audition" 7" flexi-disc plus audio
The flexi-disc was produced in the UK especially for Reader's Digest Australia, as the local publisher credits on the label indicate
The 'All Cash Giveaway' and Beatles Box promotion offer letter
READER'S DIGEST
READ FULLY TO DISCOVER HOW YOU COULD WIN $45,000.00!
DEAR MR JONES,
THESE SIX ENTRY CERTIFICATES COULD HELP YOU ENJOY THE HOLIDAY OF A LIFETIME ... COULD HELP SECURE THE FINANCIAL FUTURE OF THE JONES FAMILY ... COULD PAY FOR MANY OF THE THINGS YOU'VE ALWAYS WANTED.
THESE CERTIFICATES COULD DO ANY OF THIS, BECAUSE THEY ARE YOUR CHANCE TO WIN OUR GRAND PRIZE OF $45,000.00 CASH!
IN FACT, THEY GIVE YOU THE CHANCE TO WIN ANY OF 1,604 PRIZES IN ALL. A TOTAL OF $85,000.00 MUST BE GIVEN AWAY, AND, IF YOU RETURN ALL SIX ENTRY CERTIFICATES TODAY, YOU COULD BE THE LUCKY PERSON TO RECEIVE OUR MESSAGE SAYING: "CONGRATULATIONS YOU'VE JUST WON $45,000.00!"
THINK OF ALL THE THINGS YOU COULD DO IF YOU WERE TO WIN THIS AMOUNT. WELL, NOW'S YOUR CHANCE. AND IT'S SO EASY TO ENTER.
BUT THERE'S MORE ... AS A SPECIAL FRIEND OF THE DIGEST, YOU CAN ALSO CHOOSE TO ORDER NOW PERHAPS THE MOST AWAITED ALBUM EVER PRESENTED BY THE DIGEST: THE BEATLES BOX.
YES, WE ARE ABLE TO BRING YOU THE VERY BEST OF 'THE BEATLES', IN A COLLECTION OF THEIR HITS (AND ONLY HITS) THAT WILL REVITALISE YOUR LISTENING ENJOYMENT.
JOHN, GEORGE, RINGO AND PAUL WILL QUICKLY THRILL YOU AGAIN WITH THE UNIQUE MUSIC THAT MADE THE BEATLES THE GREATEST POP GROUP OF ALL TIME.
FROM 'LOVE ME DO' THROUGH ALL OF THEIR BEST SONGS TO 'THE END', THIS 124-TRACK ALBUM TRACES THEIR ENTIRE FABULOUS CAREER -- PRESENTING YOU WITH A PORTRAIT IN MUSIC THAT WILL BE APPRECIATED EVERY TIME IT IS HEARD.
A SPECIAL BONUS FOR YOU
AS IF A COLLECTOR'S EDITION ALBUM OF THE BEST OF THE BEATLES IS NOT ENOUGH ... YOU CAN ALSO RECEIVE A MARVELLOUS GIFT WHEN YOU SEND FOR THE BEATLES BOX AT THIS TIME ... THE ATTRACTIVE AND VALUABLE 17-JEWEL WRISTWATCH DESCRIBED IN THE ENCLOSED LEAFLET.
THIS BONUS GIFT ACCOMPANIES BOTH THE RECORD AND CASSETTE COLLECTIONS OF THE BEATLES BOX.
PLEASE -- READ THROUGH THE COLOUR BROCHURE ENCLOSED TO SEE HOW MUCH THERE IS TO LOOK FORWARD TO IN THE BEATLES BOX. EITHER FOR YOURSELF (OR TO GIVE AS A VERY WELCOME GIFT) THIS SPECIALLY-PREPARED ALBUM WILL GENERATE ENDLESS HOURS OF REAL DELIGHT ... AND, CERTAINLY, WILL BECOME THE MOST CHERISHED ALBUM IN YOUR MUSIC LIBRARY.
TO ORDER THE BEATLES BOX - PLUS RECEIVE THE BONUS GIFT OF THE ATTRACTIVE WRISTWATCH ... JUST RETURN THE SIX ENTRY CERTIFICATES IN THE ENCLOSED YES ENVELOPE. AT THE SAME TIME, WE'LL RECORD YOUR ENTRY INTO THE GIVEAWAY AND, IF YOU ARE THE WINNER OF THE GRAND PRIZE OR ANY OTHER PRIZE, WE'LL NOTIFY YOU AFTER THE GIVEAWAY CLOSES.
(USE THE NO ENVELOPE IF YOU WISH TO ENTER THE GIVEAWAY ONLY. WE WON'T SEND YOU THE BEATLES BOX OR THE GIFT OF THE WRISTWATCH, BUT YOU COULD STILL WIN A GIVEAWAY PRIZE.)
BEST OF ALL, THIS UNIQUE ALBUM IS AVAILABLE TO YOU NOW FOR JUST $8.70 FIRST INSTALMENT, THEN 7 INTEREST-FREE MONTHLY PAYMENTS OF $8.75 -- A TOTAL OF ONLY $69.95, PLUS $2.50 POSTAGE AND HANDLING FOR RECORDS, OR $1.75 FOR THE CASSETTES. SUPERB VALUE, NO MATTER HOW YOU PREFER YOUR MUSIC!
SEND NO MONEY NOW -- ENJOY THE BEST 124-SONGS OF THE BEATLES BEFORE YOU PART WITH A SINGLE CENT. WE WILL BILL YOU LATER.
INDEED, WE MAY SOON BE SENDING YOU MONEY IF YOU BECOME A CASH WINNER IN THE GIVEAWAY. SO DO MAKE SURE YOUR SIX ENTRY CERTIFICATES REACH US PROMPTLY.
SINCERELY,
Michael Reid
P.S. REMEMBER THAT YOU ALSO RECEIVE A BONUS GIFT WHEN YOU SEND FOR THE BEATLES BOX NOW: THE PRACTICAL AND VALUABLE 17-JEWEL WRISTWATCH!
READER'S DIGEST
READ FULLY TO DISCOVER HOW YOU COULD WIN $45,000.00!
DEAR MR JONES,
THESE SIX ENTRY CERTIFICATES COULD HELP YOU ENJOY THE HOLIDAY OF A LIFETIME ... COULD HELP SECURE THE FINANCIAL FUTURE OF THE JONES FAMILY ... COULD PAY FOR MANY OF THE THINGS YOU'VE ALWAYS WANTED.
THESE CERTIFICATES COULD DO ANY OF THIS, BECAUSE THEY ARE YOUR CHANCE TO WIN OUR GRAND PRIZE OF $45,000.00 CASH!
IN FACT, THEY GIVE YOU THE CHANCE TO WIN ANY OF 1,604 PRIZES IN ALL. A TOTAL OF $85,000.00 MUST BE GIVEN AWAY, AND, IF YOU RETURN ALL SIX ENTRY CERTIFICATES TODAY, YOU COULD BE THE LUCKY PERSON TO RECEIVE OUR MESSAGE SAYING: "CONGRATULATIONS YOU'VE JUST WON $45,000.00!"
THINK OF ALL THE THINGS YOU COULD DO IF YOU WERE TO WIN THIS AMOUNT. WELL, NOW'S YOUR CHANCE. AND IT'S SO EASY TO ENTER.
BUT THERE'S MORE ... AS A SPECIAL FRIEND OF THE DIGEST, YOU CAN ALSO CHOOSE TO ORDER NOW PERHAPS THE MOST AWAITED ALBUM EVER PRESENTED BY THE DIGEST: THE BEATLES BOX.
YES, WE ARE ABLE TO BRING YOU THE VERY BEST OF 'THE BEATLES', IN A COLLECTION OF THEIR HITS (AND ONLY HITS) THAT WILL REVITALISE YOUR LISTENING ENJOYMENT.
JOHN, GEORGE, RINGO AND PAUL WILL QUICKLY THRILL YOU AGAIN WITH THE UNIQUE MUSIC THAT MADE THE BEATLES THE GREATEST POP GROUP OF ALL TIME.
FROM 'LOVE ME DO' THROUGH ALL OF THEIR BEST SONGS TO 'THE END', THIS 124-TRACK ALBUM TRACES THEIR ENTIRE FABULOUS CAREER -- PRESENTING YOU WITH A PORTRAIT IN MUSIC THAT WILL BE APPRECIATED EVERY TIME IT IS HEARD.
A SPECIAL BONUS FOR YOU
AS IF A COLLECTOR'S EDITION ALBUM OF THE BEST OF THE BEATLES IS NOT ENOUGH ... YOU CAN ALSO RECEIVE A MARVELLOUS GIFT WHEN YOU SEND FOR THE BEATLES BOX AT THIS TIME ... THE ATTRACTIVE AND VALUABLE 17-JEWEL WRISTWATCH DESCRIBED IN THE ENCLOSED LEAFLET.
THIS BONUS GIFT ACCOMPANIES BOTH THE RECORD AND CASSETTE COLLECTIONS OF THE BEATLES BOX.
PLEASE -- READ THROUGH THE COLOUR BROCHURE ENCLOSED TO SEE HOW MUCH THERE IS TO LOOK FORWARD TO IN THE BEATLES BOX. EITHER FOR YOURSELF (OR TO GIVE AS A VERY WELCOME GIFT) THIS SPECIALLY-PREPARED ALBUM WILL GENERATE ENDLESS HOURS OF REAL DELIGHT ... AND, CERTAINLY, WILL BECOME THE MOST CHERISHED ALBUM IN YOUR MUSIC LIBRARY.
TO ORDER THE BEATLES BOX - PLUS RECEIVE THE BONUS GIFT OF THE ATTRACTIVE WRISTWATCH ... JUST RETURN THE SIX ENTRY CERTIFICATES IN THE ENCLOSED YES ENVELOPE. AT THE SAME TIME, WE'LL RECORD YOUR ENTRY INTO THE GIVEAWAY AND, IF YOU ARE THE WINNER OF THE GRAND PRIZE OR ANY OTHER PRIZE, WE'LL NOTIFY YOU AFTER THE GIVEAWAY CLOSES.
(USE THE NO ENVELOPE IF YOU WISH TO ENTER THE GIVEAWAY ONLY. WE WON'T SEND YOU THE BEATLES BOX OR THE GIFT OF THE WRISTWATCH, BUT YOU COULD STILL WIN A GIVEAWAY PRIZE.)
BEST OF ALL, THIS UNIQUE ALBUM IS AVAILABLE TO YOU NOW FOR JUST $8.70 FIRST INSTALMENT, THEN 7 INTEREST-FREE MONTHLY PAYMENTS OF $8.75 -- A TOTAL OF ONLY $69.95, PLUS $2.50 POSTAGE AND HANDLING FOR RECORDS, OR $1.75 FOR THE CASSETTES. SUPERB VALUE, NO MATTER HOW YOU PREFER YOUR MUSIC!
SEND NO MONEY NOW -- ENJOY THE BEST 124-SONGS OF THE BEATLES BEFORE YOU PART WITH A SINGLE CENT. WE WILL BILL YOU LATER.
INDEED, WE MAY SOON BE SENDING YOU MONEY IF YOU BECOME A CASH WINNER IN THE GIVEAWAY. SO DO MAKE SURE YOUR SIX ENTRY CERTIFICATES REACH US PROMPTLY.
SINCERELY,
Michael Reid
P.S. REMEMBER THAT YOU ALSO RECEIVE A BONUS GIFT WHEN YOU SEND FOR THE BEATLES BOX NOW: THE PRACTICAL AND VALUABLE 17-JEWEL WRISTWATCH!
In 1982, the World Record Club re-promoted the box set, this time with a stronger TV-based advertising campaign.
At right is one such commercial, as shown on Channel 9 on 22 February 1983.
At right is one such commercial, as shown on Channel 9 on 22 February 1983.